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注: 建议图片大小150px*50px Views: 0 Author: Site Editor Publish Time: 2026-07-20 Origin: Site
As environmental awareness sweeps across the globe and high-efficiency minimalism takes center stage in consumer trends, the beauty industry is undergoing a "solid-state revolution".
From a niche concept to mainstream breakout success, solid beauty products redefine product forms and consumption logic with four core strengths: high active ingredient retention, superior stability, eco-friendly formulation and great portability.
Today we focus on the trending solid beauty stick and break down how it has become a new growth benchmark for the beauty sector!
1. Market Explosion
Solid skincare sticks dominate the track, with popularity climbing steadily
Solid skincare sticks fall under the waterless/low-water solid beauty subdivision, covering deodorant sticks, serum sticks, sunscreen sticks, multi-functional skincare sticks and more. Boasting flexible forms and wide applicable scenarios, they rank among the fastest-growing single products on the market right now.
1）Favorable Overall Market Performance
China’s solid beauty market size exceeded 20 billion yuan in 2025, with a year-on-year growth rate of 22.6%, far outpacing the growth of traditional skincare products. The subcategory of solid skincare sticks achieved an annual growth rate above 28%. Sales keep expanding across both online and offline channels, making it the top choice for brands entering the solid beauty track.
2）Driven by Targeted Consumer Demands
• Ingredient demands: 62.7% of people with sensitive skin avoid high-water formulas and excessive preservatives. Waterless skincare sticks feature streamlined ingredients that directly address skin troubles.
• Scenario demands: Fragmented skincare scenarios such as commuting, business trips, workouts and late-night emergency skin care are on the rise. Compact and portable skincare sticks fit these needs perfectly.
• Aesthetics & Values: Generation Z favors minimalist designs paired with eco-friendly packaging. Solid skincare sticks eliminate bulky bottles and jars, aligning with the green skincare trend.
3）Full Penetration Across Sales Channels
Massive promotional content about solid skincare sticks has surged on online platforms including Douyin and Xiaohongshu. The hashtag #SolidSkincareSticks has accumulated over 8 billion views. Influencer real-use trials and scenario-based reviews have become the mainstream promotion methods.
2. Core Advantages
Skincare sticks boast remarkable strengths compared with traditional liquid cosmetics
Relying on solid formulations and stick-shaped design, solid skincare sticks deliver distinct advantages across five dimensions: ingredients, efficacy, application, storage and environmental friendliness.
1）Purified Formulas, Mild & Low Irritation
Formulated with natural oils and plant waxes as base materials, these sticks require no preservatives to curb bacterial growth. The ingredient list is greatly streamlined. Active ingredients including VC, peptides and plant extracts avoid water-induced oxidation, retaining far higher activity levels than liquid serums.
2）High Concentration & High Efficiency, Doubled Skincare Efficacy
The proportion of active ingredients far exceeds that of conventional liquid skincare products, delivering skincare effects comparable to multiple bottles of liquid serums. The balm melts quickly upon contact with body temperature, allowing active ingredients to penetrate deep into the skin layer by layer. It absorbs faster and delivers more stable effects such as skin repair, anti-aging and brightening.
3）Flexible Form for Elevated User Experience
• Precise Application: The twist-up stick design enables targeted application on localized concerns such as acne marks, dry fine lines, lip corners and eye areas. Dosage is controllable to avoid waste.
• Hygienic & Convenient: No hand dipping required to prevent secondary contamination. Simply twist up for use and twist down for storage. Leak-proof for easy carry-on, fully compliant with airline travel regulations.
• Diverse Skin Textures: Customizable textures including matte refreshing and silky nourishing formulas are available to suit all skin types: oily, dry and combination skin.
4）Low-Carbon & Eco-Friendly, In Line With Mainstream Values
Abandoning large plastic bottles, pumps, droppers and other plastic fittings, solid skincare sticks are mostly packaged with paper tubes, degradable shells and minimalist aluminum tubes, drastically cutting plastic waste.Lightweight product design reduces energy consumption during transportation, which perfectly fits the prevailing sustainable consumption trend.
Technology & Shape Design Build Core Competitiveness
Solid skincare sticks are not merely a reshaped balm product. The industry keeps iterating in formula technology, functional segmentation and scenario expansion to break free from homogeneous cut-throat competition.
1) Core Process Innovation
It realizes the scientific integration of oils, waxes and powdered active ingredients within waterless/low-water systems, balancing pleasant skin feel and formula stability. This addresses the long-standing industry flaw that early solid sticks tend to feel heavy and clog pores.
2) Innovation in Product Form & Functions
Products have evolved from single-function formulas to refined multi-functional items, with a full range of segmented categories thriving in the market.
• Targeted single-effect sticks: Anti-aging serum sticks, brightening & whitening sticks, spot repair sticks, soothing sticks
• All-in-one multi-effect sticks: Versatile skincare sticks that combine moisturizing, skin repair and makeup primer functions
• Zoned care sticks: Eye contour sticks, lip care sticks, neck wrinkle smoothing sticks, deodorant & body refreshing sticks, and more
4. Real Industry Cases
Leading beauty brands across the industry have stepped into this track, offering solid market evidence for the booming solid skincare stick segment.
Combining landing cases of well-known domestic and overseas brands, we can intuitively witness the market performance of solid skincare sticks.
Case 1: KAHI – Korea’s Iconic Dewy Glow Stick
Officially named the Multi Balm, this all-in-one beauty stick recorded cumulative sales exceeding 30 million units by 2026, including 24 million units sold within South Korea.It ranks No.1 in Korea’s multi-purpose balm segment and is the trailblazer that created the dewy glow stick track.This single multi-tasking stick covers diverse skincare needs: targeted fine line smoothing, lip care, makeup priming, midday makeup touch-ups, and localized highlighting.
Case 2: Lush, Benchmark Brand of Natural Body Care – Multi-functional Skincare Sticks
Lush leverages its global offline store experience system to attract consumers through in-person trials and on-site melting demonstrations. Its skincare sticks achieve a repurchase rate of 68%, ranking as the second best-selling solid star product after its cleansing bars.Each stick is hand-pressed and wrapped in fully degradable paper packaging. Concentrated with multiple plant essential oils and skincare actives, one single stick can replace both serum and lotion.
Case 3: Emerging Domestic Brand — LANSER Caffeine Serum Stick
Targeted mainly at male consumers, it delivers emergency skincare after staying up late, overtime work or gaming, serves as a non-caking makeup primer, and provides daily anti-wrinkle & firming effects.On Douyin, the hashtag #LANSEREyeStick has accumulated over 5 billion views. It has sold more than 1 million units across all channels, ranking among the Top 3 products in the men’s eye care category.
5. Ingenuity of ZOHE
Diversified Solid Skincare Stick Lines to Capture Market Share
Boasting clean formulas, potent efficacy, multi-scenario applicability and eco-friendly features, solid skincare sticks have become the most viable and fast-growing single-item category. For beauty industry practitioners, early layout, thorough mastery of product strengths and targeted scenario marketing will help them seize dividends from this hundred-billion-yuan market opportunity.
